SHG unveils trade-exclusive discounts to provide ‘additional support for agents’

Specialist Holidays Group (SHG) has unveiled a trade‑only range of online discounts to “provide additional support for travel agents”.

The parent company of American Holidays, Citalia and Sovereign Luxury Travel has timed the offer to coincide with “a time of softer consumer demand” caused by the Iran war and to “assist with re‑booking customers impacted by recent disruption in the Middle East”.

The ‘Trade Exclusive Savings’ apply to new bookings made online via the agent portal throughout April and are available in addition to existing campaign offers, which the group said will “give agents extra flexibility and value when closing sales”.

For Citalia, the offer sits on top of the operator’s April campaign saving of £70 on single‑centre holidays, while Sovereign’s trade-exclusive discount is available alongside its summer savings of up to £200 per booking.

Jorge Quibell, head of trade partnerships at SHG, said: “The impact of UAE conflict is hitting everyone and taking valuable booking time away from agents who are working hard to reassure, advise and rebook holidays that were already planned. 

“By making offers even more attractive on the SHG agent hub, where agents can use our on-line booking tools 24/7, we’re making life even easier for everyone, and especially for home-based agents.”

Quibell said the offer was “demonstration of our commitment to the trade and to make booking with SHG as easy and attractive as possible”.

More information can be found on SHG’s trade portal.