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The travel industry got into the spirit of April Fools' Day again this year, revealing plans and new initiatives that turned out not to be quite what they seemed.
In a Travel Weekly exclusive, group tours firm Contiki revealed they were to launch the world's first virtual reality holidays, enabling travellers to "get the “high” of seeing destinations without the high price tag".
Attraction World claimed it would become the first ticketing specialist to offer edible tickets, with flavours including strawberry, grape and cherry available.
Holiday park operator Darwin Escapes announced plans to open a holiday resort exclusively for pets - with strictly no humans allowed.
Meanwhile, Thomas Cook brand Airtours claimed to have partnered with 'aviation specialists Pollof Air' to offer a series of 24 hour, round-the-world ‘taster’ holidays to allow travellers to experience a host of popular destinations before choosing their summer holiday.
Cheapflights also got in on the action, revealing its tie-up with 'Britain's newest and most exclusive boutique airline', Hipsterair.com, which promised to "peel away the homogeny of mainstream air travel to create something that is always just slightly out of reach for normal people".
And in one of the more outlandish efforts this year, cruise line Royal Caribbean International announced it was to enter the space tourism sector with a new state-of-the-art spaceship, Orbiter of the Galaxies, planned for launch in 2030.
Down under meanwhile, Groupon Australia revealed it was to offer four-year holidays to Aussie citizens hoping to escape the global impact of a potential Donald Trump presidency, while low-cost carrier Jetstar announced the airline was to introduce Singlish as an official language on its flights departing Singapore’s Changi airport.
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