Azamara is known for its “Destination Immersion” shore excursion programme, taking guests on culturally rich experiences that delve into the heart and soul of the ports that it visits.

So, true to form, the luxury cruise line has done just that on a recent visit to the north east by switching oysters, caviar and kobe beef for a boat load of baked goods from Greggs.

Azamara Journey captain Johannes Tysse put in the bumper order of sausage rolls, vegan sausage rolls and a north east classic – Stottie Cake, during the ship’s 10-day culinary and cultural tour of Northern Europe.

Staff at the Greggs shop in Newcastle’s Grainger Street were on hand in the early hours to prepare the morning delivery which was taken on board at the Port of Tyne.

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Greggs, which is headquartered in Newcastle, was initially contacted by the ship’s cruise director and Gateshead native, Lee Hetherington, who is very enthusiastic about some of the bakery chain’s menu items.

Tysee said: “On our cruise of northern Europe passengers will enjoy amazing dining experiences including visits to Bruges and Amsterdam.


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“Our UK crew told us that a visit to Newcastle wouldn’t be complete without a taste of Greggs as a culinary ‘must-try’, and that for European travellers it joins the echelons of British food icons alongside fish and chips, afternoon tea and the Sunday roast. We were all very impressed and even got a cheer.”

Fiona Mills, Greggs’ brand communications manager, hopes that the passengers’ experience will encourage many to return next time they come back to the north east.

She said: “It’s no surprise that this is the first time we’ve had a delivery request from a luxury cruise ship, we’re delighted to welcome Azamara to the North East and hopefully we’ve got a few new fans based on the amazing feedback we’ve had from passengers.”

During the ship’s time in Newcastle, guests will visit local landmarks including Hadrian’s Wall, Alnwick Castle, Durham Cathedral, Beamish Air Open Museum and York.

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