Specialist Leisure Group (SLG) raised more than £121,000 for the Alzheimer’s Society and Alzheimer Scotland in 2018, smashing its target of £100,000.
The group will continue to support the charities for a second year and aims to bring the overall total raised to £200,000 by the end of 2019.
During 2018, staff across the group held fundraising days and participated in skydives, a marathon, a 100-kilometre walk and a Tough Mudder challenge (pictured).
Fundraising efforts will continue this year, with almost 30 staff already signed up for a memory walk in Manchester on March 2.
Events from last year such as Cupcake Day in June and Elf Day in December will be repeated, and a company-wide fundraising event is planned for later in the year.
The company will continue to run Dementia Friends awareness sessions to improve employees’ knowledge of dementia.
More than 1,000 members of staff become Dementia Friends last year, and SLG aims to add a further 1,000 colleagues 2019.
Richard Calvert, SLG chief executive, said: “This is such an amazing achievement by our entire team and I am hugely proud of everyone for all they have done.
“We have raised such an impressive amount with so many of our staff going the extra mile – literally.
“I am delighted that we will continue this important relationship in 2019, not only raising money for the charities but also continuing to make Specialist Leisure Group a dementia friendly environment for both our staff and customers.”
The parent company of Shearings, SLG also includes the hotel brands Country Living Hotels, Coast & Country and Bay Hotels, plus coach operators National Holidays and Caledonian Travel.
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