Thomas Cook has confirmed that youth brand Club 18-30 will be wound up by the end of the month after a buyer failed to emerge.
The travel group wants to concentrate on the Cook’s Club brand which was introduced in April aimed at millennial holidaymakers.
Thomas Cook, which took over Club 18-30, has been unsuccessful in finding anyone to acquire the brand for around £5 million which will now be shut on October 27, the BBC reported.
Thomas Cook UK chief executive Ingo Burmester said: “We are increasingly focused on our core own-brand hotel portfolio and feel that the Club 18-30 brand no longer fits in with our wider programme.
“Having taken the summer to explore our options we have, in the absence of a viable alternative that makes sense for Thomas Cook or the brand, decided that Club 18-30 will close at the end of this season.”
The last holiday will be a trip from Manchester to Magaluf in Majorca.
Club 18-30 was founded in the 1960s to offer package holidays targeted at young singles and couples who wanted to travel without families or children.
The first destination was Lloret de Mar on the Costa Brava. Club 18-30 was bought out by the management in 1973, the first of a series of changes of ownership.
Its controversial image kept it in the public eye throughout the 1990s and 2000s, but it is now seen as a dated brand.
In 2002, ITV made the programme Club Reps, based on the life of its resort staff. The salacious details were said to have boosted bookings significantly.
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