News

Thomas Cook ‘exploring options’ for iconic Club 18-30 brand

The days of Club 18-30 could soon be over as part of a review of the brand by Thomas Cook.

The company confirmed that it was “exploring options”, which could involve a sale.

Thomas Cook has apparently decided it no longer wants to send thousands of millennials to Malia, Ayia Napa or Magaluf under the Club 18-30 banner after this summer.

A spokesman for the company said: “We remain committed to Club 18-30 for summer 2018.

“However, we are exploring options for the future of the brand, which could include the possibility of a sale.”

Thomas Cook is responding to a change in the type of holiday that millennials want.

Rather than hedonistic boozing and casual hook-ups, many young people’s main ambition for their holidays is that it will make them look good on sites such as Instagram, The Times reported.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.