Thomas Cook ‘exploring options’ for iconic Club 18-30 brand

Thomas Cook ‘exploring options’ for iconic Club 18-30 brand

The days of Club 18-30 could soon be over as part of a review of the brand by Thomas Cook.

The company confirmed that it was “exploring options”, which could involve a sale.

Thomas Cook has apparently decided it no longer wants to send thousands of millennials to Malia, Ayia Napa or Magaluf under the Club 18-30 banner after this summer.

A spokesman for the company said: “We remain committed to Club 18-30 for summer 2018.

“However, we are exploring options for the future of the brand, which could include the possibility of a sale.”

Thomas Cook is responding to a change in the type of holiday that millennials want.

Rather than hedonistic boozing and casual hook-ups, many young people’s main ambition for their holidays is that it will make them look good on sites such as Instagram, The Times reported.

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