Azamara unveils pre-registration initiative ahead of spring/summer 2028 deployment

Azamara Cruises has announced an “enhanced pre-registration opportunity” aimed at supporting agents ahead of the line’s spring/summer 2028 deployment, which opens for sale on May 20.

Azamara said the initiative, created in response to agent feedback and growing demand for longer planning windows, will give agents advance access to key deployment information, which will “help them better prepare client recommendations and build early momentum ahead of launch”.

Stuart Pearce, director of sales, said: “We’re always listening to our travel agent partners and looking for ways to better support their success.

“This early pre-registration opportunity gives agents more time to plan ahead, engage clients earlier, and build excitement around our spring/summer 2028 itineraries before they officially open for sale.”

Azamara’s spring/summer 2028 deployment will feature 85 European sailings across three ships – Azamara Quest, Azamara Onward and Azamara Journey.

The pre-registration window will remain open for two weeks ahead of the deployment’s global launch, giving agents “additional time and flexibility to prepare for one of Azamara’s most anticipated European seasons to date”.