More than 10 million people remain undecided about taking a domestic break this Easter mainly due to cost of living concerns and unpredictable weather.
The figure emerged from VisitEngland’s Easter trip tracker survey which indicates that more plan an overnight holiday trip over the long weekend than last year.
A total of 11 million say they are definitely planning a UK trip, up from 6.5 million during Easter 2023, and worth £3.2 billion.
But a further 10.5 million people surveyed this year were undecided about whether to take an overnight holiday trip in the UK during the Easter weekend.
The top reason for those were around cost-of-living concerns and the unpredictability of the weather.
VisitEngland chief executive Patricia Yates said: “Tourism businesses and destinations will be looking to the critical Easter weekend for much needed cash flow after the lean winter months so it’s really encouraging to see so many of us are planning a holiday at home.
“We also know from our latest research that the cost of living remains a concern and while people are still keen to take a break, many are booking late, taking shorter breaks, wanting to save on accommodation, activities and eating out, highlighting the ongoing challenges for industry.”
Of those definitely planning an overnight domestic trip during the Easter break, the majority were planning a short-break of one-to-three nights.