Travelport announces Australia-based Fly365.com as the first online travel agent (OTA) in the Asia-Pacific region to implement its innovative merchandising technology, Travelport Rich Content & Branding.
With Rich Content & Branding, Fly365.com now offers its customers direct access to branded fares and ancillaries from over 180 airlines on Travelport’s travel commerce platform. This means that Fly365.com customers have an improved level of detail and choice, so they can better compare and understand an airline’s full offering prior to making their bookings.
Scott Mayne, Chief Operating Officer, Fly365.com said: “Fly365.com is the only OTA in Australia that can offer Flexible Fare options, giving our customers more choice and a more transparent view on what is included in each fare category. We aim to provide an exceptional online experience to our customers everyday. We are delighted to roll-out Travelport’s Rich Content and Branding merchandising technology as we have seen an increase our margins and sales since implementation.”
Mark Meehan, Managing Director, Asia-Pacific, Travelport, said, “We are pleased with Fly365.com’s successful implementation of Travelport Rich Content and Branding, enabling them to provide customers with a much more enhanced comparing and shopping experience. Airlines will also reap in the benefits of having their branded offering shown to travellers in such an intuitive manner, enabling upsell opportunities. This is a real first for any OTA in the Asia-Pacific region and we look forward to working closely with Fly365.com as they continue to grow in Australia and beyond.”
Travelport Rich Content & Branding is already being utilised by leading OTAs, including UK-based Skylord Travel and Russia’s OneTwoTrip.
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