Advantage is hoping a new brochure will bolster sales through its Cruise & More offering following a “slow” start.
Cruise & More was unveiled in April 2014 but last December Advantage joined forces with Jetline Cruises allowing members access to exclusive packages and expert advice.
Speaking at the Advantage Cruise Champions Conference on October 5, Jetline head of product Martin Tanner said the packages had seen steady growth.
“Since it started in December it has been slow but now is the time to ramp it up,” he said.
“We have been holding members’ meetings in Leeds and London this summer to increase the cruise focus.”
Claire Brighton, senior commercial manager at Advantage, said the brochure was the visual element that had been missing from the Cruise & More campaign.
“The average sale value so far is £4,900 but we’re expecting bigger sales in the next year as product sales continue to grow,” she added.
“We haven’t had a brochure until now and I believe this is what we have been missing.”
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