Tourico reports activity bookings up 22%

Tourico reports activity bookings up 22%

Expanding travel wholesaler Tourico Holidays has revealed a 22% rise in worldwide activity bookings over the last 12 months.

The increase comes on the back of the addition of 1,416 new activities to its global inventory over the period.

More than 12,000 options are forecast to be available as part of the company's activities business by the end of the year.

Tourico has seen an increase in bookings across nearly every category of its activities business, including theme park tickets (up 12%), attraction passes (up 37%), transfers (up 29%), multi-day guided tours (up 34%), museums (up 30%) , ski passes (up 59%), and sporting events (up 65%).

The company plans to add new activities and attractions to its inventory, particularly in heavy-growth markets such as Asia, Canada and several Arabic speaking countries.

The company has recently hired two new ancillary product managers to serve the Asia Pacific region, as well as the Middle East and Canada.

Global activities executive vice president, Ofir Cohen, said: “Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins and customer satisfaction.

“By adding another 1,400 activities – many of them in tertiary markets – we can now offer product in 100 new cities around the world.

“Activities have tremendous appeal for both business and leisure travellers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading.”

Tourico says its clients have seen ‘25+ Series’ - which compiles and localises a user-friendly list of the most popular activities based on a specific destination – increase by 50%. Every offering in the ‘25+ Series’ guarantees clients a minimum profit margin of 25%.

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