Icelolly launches multi-channel marketing campaign

Icelolly launches multi-channel marketing campaign

Icelolly.com has introduced a fully-integrated ‘Call. Compare. Save.’ advertising campaign.

The concept is designed to communicate both the holiday price comparison and money-saving aspects of the company’s offering.

All digital channels, including email, display, video and social, are being targeted in the promotion which features an icecream van.

The new push follows Icelolly.com’s first major TV advertising which broke on Boxing Day, continuing an increase in marketing spend since its buyout by Palatine Private Equity in 2013.

The company has worked with advertising agency CreativeRace, which developed the TV campaign.

Icelolly.com chief marketing officer, Ross Matthews, said: “Icelolly.com is a holiday price comparison site with access to millions of holiday deals.

"We appointed CreativeRace due to its expertise and experience in the leisure sector and have been working closely with the team there to help change our public perception from a ‘holiday booking site’ to a comparison site.

“Feedback so far from customers and our partners has been excellent.

“Our new ‘Compare. Call. Save.’ positioning really communicates both the comparison and money-saving aspects of our service.”

CreativeRace development director, Chris McCash, added: “We had a lot of fun with icecream vans in Roundhay Park in Leeds delivering a film focused on value but communicating the personality of the Icelolly.com brand

“We look forward to working with the Icelolly.com team on plans to strengthen the ‘Compare. Call. Save.’ message and deliver it to new audiences into 2016.”

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