Wick, the UK mainland’s most northerly airport, has been renamed Wick John O'Groats Airport.
The move will see extensive rebranding of signage and its website by parent company Highlands and Islands Airports.
The company has said it is in discussion with airlines on possible new routes from the airport which handled 28,876 passengers and 4,976 flights in 2011/2012.
A multi-million pound redevelopment of John O'Groats is likely to boost potential demand for transport to the area.
Scheduled flights currently operate from Wick to Aberdeen and Edinburgh.
The airport will officially take its new name in a ceremony today (Thursday).
HIA managing director Inglis Lyon told the BBC: "John O'Groats is one of the UK's most famous landmarks and it makes perfect sense to incorporate the village in the airport's name.
"There are fantastic opportunities ahead for Caithness as a result of the ongoing transformation of John O'Groats into a world class tourist attraction, and we hope that this move will help support efforts to promote the town and wider region as an inbound tourist destination."
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