British adventure travellers are setting their sights on European destinations for next year, as the pandemic means long-haul options are mostly out of favour.
A survey by Much Better Adventures found that 95% of adventure travellers were planning to head overseas in 2021.
Italy tops the list of post-lockdown adventure travel destinations, followed by Norway, France, Spain and Croatia.
The operator said feedback from the survey showed short-haul countries were seen as safer options, because of issues such as shorter flight times and better healthcare.
Furthermore, 80% of respondents said they were likely to book a group adventure holiday in the next 12 months.
Sam Bruce, co-founder of Much Better Adventures, said: “It is incredibly heartening to see the sentiment coming out of this survey.
“It reflects the uptick in booking activity we’re seeing on our platform at the moment and hopefully this gives our friends in the industry some much-needed optimism.
“It’s vitally important that we get our industry back to supporting the many local communities around the world who so heavily rely on adventure tourism.”
The survey quizzed 3,080 respondents and 2,858 were from the UK.
Much Better Adventures sells its group tours direct and via youth travel specialist STA Travel.
The top 10 wish-list for 2021:
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