Latin American tourism chiefs have identified priorities for a return to travel from the UK, including researching consumer sentiment, enhancing trade partnerships and training and developing clear safety protocols.
More than 20 representatives including tourism ministers and tourist board representatives set out the priorities during the first of a series of virtual meetings led by the Latin American Travel Association.
Lata chairman Colin Stewart said: “It is important for Lata to learn from its members at this time to help inform our activity going forward and understand how best we can support the region.
“This forum has opened up a series of important considerations and given Lata a number of direct action points to initiate. I am confident that as we work collectively, the future of travel to Latin America will be a bright one”
Anasha Campbell Lewis, Nicaragua’s minister of tourism, added: “We would like to thank Lata for giving us this platform to confidentially share our challenges and voice our needs for the future of tourism to the region.
“We feel a regional approach will enable us to learn from one another and will strengthen our position going forward.”
She added: “We feel Nicaragua and our Latin American destination partners are in a strong position to welcome back tourists given our strengths and values in terms of sustainability, adventure and nature and community-led initiatives.”
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