Princess Cruises still has a “bit of work to do” to promote Ocean Medallion technology to agents.

New ship Sky Princess is the line’s first vessel to be fitted with the technology which passengers can access by wearing a device (pictured).

Caribbean Princess, Crown Princess, Regal Princess and Royal Princess have all been retrofitted with the technology as part of a fleet-wide roll out which will finish in December 2020.

Ocean Medallion allows passengers to find family and friends on board; order food and drink; enter their cabins without a key card and play games.

Cruise reporter Harry Kemble takes a tour of Sky Princess

Asked if agents who had not experienced the technology understood how to promote it to customers, Rai Caluori, Princess Cruises’ executive vice president of guest experience and product development, said: “We still have a bit of work to do there.

“We’re doing a lot of work in that dimension. Most importantly Ocean Medallion is going to create a frictionless vacation experience.

“In the context of agents, they have to think about it as an amplification of the Princess experience and making the experience seamless. That is the power of Ocean Medallion.”

He also added: “We have got to do a better job of landing on those concepts that are accessible for the agents who have never experienced it, so they can relate it to the guest. Are we there yet? It is getting better, but it could be more finely tuned.

“I know the marketing team are working on this as we speak.”

Around 300 UK agents have been using Ocean Medallion on Sky Princess’ shakedown cruise from Trieste to Athens last week.

Tony Roberts, Princess Cruises’ vice president, UK & Europe, said: “The best thing about this trip is we have given the opportunity to 300 agents to experience [Ocean Medallion] for themselves.

“It is critical that we engage with the agent about this experience as it is very much part of the brand.”

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