Former Thomas Cook sales manager Helen Sutton has been taken on by Great Rail Journeys.
She has been named as business development manager for the north of England, Scotland and Northern Ireland.
Sutton has 20 years travel industry experience including working in retail at collapsed Thomas Cook.
She will be responsible for driving growth for all Great Rail Journeys’ brands through travel agents.
The operator’s head of trade sales Lindsay Dixon said: “We’re excited to welcome Helen to the team. Not only does she bring with her a wealth of experience in the industry, but also a brilliant energy.
“We’ve had an incredibly exciting couple of months as a brand, including the recent deal signed to acquire Vacations by Rail, demonstrating the brand’s commitment to developing and expanding its offering, and can’t wait for Helen to continue to help to drive the brand’s success forward.”
Sutton added: “I am delighted to be joining Great Rail Journeys. It’s a fabulous brand with a fantastic range of products.
“I’m pleased to be able support them and implement the skills I have learnt throughout my career, playing a key role in helping the team to achieve their ambitious and exciting plans for the future.”
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