An additional 30 staff are to be recruited by Scotland’s Cruise Centre after a doubling of its workforce in the last three years.

Employee numbers are to rise by 35% with the new recruitment drive by the Ayr-based cruise specialist.

The company is part of the Stewart Travel Group which also operates the CruiseKings brand and a chain of travel agencies.

Stewart Travel Group head of cruise Rhiannon Kilbride said: “Staffing across our cruise division has doubled in the last three years, and that includes roles in sales, customer service, sales support, administration, product and marketing.

“To fulfil our growth ambitions for the next part of our journey, we are looking to grow our sales and service functions by 35% and to immediately recruit new cruise experts and boost our administration and customer service teams.

“These 30 new jobs will make sure we continue to fulfil the highest levels of personal service.”

Kilbride added that cruising is no longer perceived as the preserve of the wealthy

“It offers a great value way to see the world.  It’s not for an elite any more with ships being created to appeal to different audiences,” she said.

“Cruisers are looking for experiences beyond sightseeing and cruise lines and cruise specialist agencies are meeting these demands.”

As part of the company’s sales philosophy, customers are provided with a dedicated cruise expert who stays with them throughout the whole of the selection and booking process.

Kilbride said: “This means that we get to know them and can fully understand what they like and don’t like as far as their holiday is concerned.

“With the plethora of different ships and concepts it is vital that we match the right client with the right cruise holiday. That’s why so many of them keep coming back to us and why they repeatedly recommend us to their family and friends.”

Marketing director Brian Wright said: “With the business growing at such a dynamic pace we are delighted to be creating these new posts.”