Tui has opened its first concession with an agency inside a branch of Next in Sheffield.
The store has relocated from the Yorkshire city’s Pinstone Street to The Moor, one of its main high streets which has recently undergone major redevelopments.
It has booth-style seating with customers able to see their holiday plans on the big screen when discussing options with their travel advisor.
There is a travel money desk and a ‘welcome bar’, where advisors greet guests as they walk into the store.
Other travel agencies have branches within other high street fashion retailers and departments stores, including Virgin Holidays – which also has concessions in Next.
Last month Tui Airways began flights from Doncaster Sheffield airport to Orlando Sanford in Florida. It also has a route to Cancun beginning in summer 2020.
Stephen Bracegirdle, head of retail for Tui, said: “With the launch of this new store and a wide range of holidays, including the family favourite of Florida now available from Doncaster Sheffield Airport, this is a really exciting time for the region.
“We’re delighted that our brand new Tui store in Sheffield is now open. Our excellent team there is able to offer customers a personalised experience to find them the perfect holiday.”