The Travel Network Group is to roll out out a new Cruise Ambassador programme for its members in July.

Agents can join a weekly webinar to receive a briefing on what’s new and available to their business to help them grow their cruise sales.

Items that will be discussed on the webinar will include weekly offers repackaged by the Cruise Club team; social media messages that can be sent to consumers; details of window cards/posters that will be available for retail outlets; updates on commercial incentives; incentives available for sales staff; news of ship launches; opportunities for educationals and details of training seminars.

Lisa Henning, The Travel Network Group’s chief operating officer, said: “This initiative is one of our ‘Beyond the Expected’ conference promises and continues to demonstrate our commitment to helping our members maximise their efforts in the cruise sector.

“The Cruise Club Ambassador programme is designed to drive incremental sales through us supporting them with additional resources, to help them leverage all the sector has to offer.

“Each week we will deliver to our Ambassadors an in-depth analysis of the trading information we receive from our partners and share competitor data, which will in turn help them focus their marketing plans for the week ahead and achieve greater speed to market.”

Weekly webinars will start at the beginning of July.