Travelbag is to undergo a brand refresh and open two more shops by the end of 2019, according to its new managing director.

Another three outlets-a-year for the next three years are planned.

Lesley Rollo, who joined five weeks ago having spent the last 13 years at Travelopia, formerly Tui’s Specialist Holidays Group, as boss of Hayes & Jarvis and Austravel, said: “Travelbag used to be a big brand and a pioneer in many ways of long-haul travel.

“It’s lost its way in recent years but I wouldn’t have come here if I didn’t think there was an opportunity to get a brand with such longevity and presence back to where it should be.”

Travelbag is celebrating its 40th anniversary this year and Rollo said many of the staff had been there 25 plus years.

“The staff have such incredible experience and knowledge and their conversion rates are excellent. We will continue to expand on the high street – we can have a place there, being part of a local community. We are a large scale brand with amazing service and really good value.

“We are still working to find our niche that will he really profitable to give us the growth and expansion that we are targeting.”

Travelbag has recently opened stores in Winchester and Chester just a fortnight ago.

Another in Baker Street in London will open in six weeks and another in an unnamed location this side of Christmas.

Rollo said they would then look to open another three a year, for the next three years, in affluent towns and cities, not in massive city centres.

“I am really looking forward to putting Travelbag back on the map, and to give the customers and the staff something to be really proud of again.

“A lot of the staff have been through lots of sales, mergers and acquisitions. It surprises me that so many have stayed. I want to make Travelbag something really meaningful again on the high street.”