Celebrity Cruises has named a former president of the World Wildlife Fund For Nature (WWF) as the godmother of new ship Celebrity Flora.

Yolanda Kakabadse, also a former Ecuadorian minister of environment, will be at the ship’s naming ceremony in Ecuador in June.

The 100-passenger ship will be handed over to Celebrity Cruises next month before it sails to South America where it will sail seven-night itineraries in the Galapagos.

Explaining the decision to name Kakabadse as godmother, Lisa Lutoff-Perlo, the line’s chief executive and president, said: “She has fought for the preservation and ecosystem of Galapagos and Ecuador her entire life.

“Because that is such an important part of the world and we care equally as much as she does about preserving it, we figured she was a really wonderful and inspiring godmother for that ship.”

Kakabadse was named president of the WWF in 2010, and served in the role for seven years.

Lutoff Perlo said Celebrity is going to work with Kakabadse to help reduce food waste in the Galapagos.

This mission will be rolled out fleet wide after Celebrity Flora is launched in June.