Buyer registration opened this week for the first Brand USA Travel Week to be held in the UK in September.

The new Brand USA event dedicated to travel to the US will be staged in London.

It has been designed to offer UK and European buyers the opportunity to meet the US travel community.

Brand USA Travel Week will showcase the diverse range of travel experiences available throughout the 50 states, five territories, and the District of Columbia.

B2B sessions will be held for three days, giving buyers the opportunity to meet with select suppliers through an advanced match-making system.

A speaker series led by those who create industry trends will also be included, according to organisers.

The trade event will be held at Etc Venues County Hall on September 9-13 with buyer registration closing on July 31.

Brand USA president and CEO Christopher Thompson said: “We are especially excited and looking forward to more meaningful engagement with travel professionals during the inaugural Brand USA Travel Week.

“Brand USA Travel Week will provide an ideal opportunity for travel professionals to learn more about USA travel experiences while facilitating incremental international visitation, spend and market share to fuel our nation’s economy and enhance the image of the USA worldwide.”