More people have been heading to Yorkshire for a hot tub holiday than anywhere else in the UK, according to Hoseasons.
Nearly a fifth (19%) of the self-catering specialist’s hot tub holidays have been in the county so far this year – while the next most popular destination, Devon, has attracted 10% of bookings.
Cumbria & the Lakes had 9% of Hoseasons’ hot tub bookings, followed by Cornwall (7%) and Somerset and Derbyshire (both 5%).
With its destinations appealing to couples, families and groups of friends, the county of Yorkshire has seen a 7% year-on-year increase in its hot tub bookings.
Simon Altham, managing director – revenue at Hoseasons, said: “We’ve seen huge growth in luxury hot tub getaways across the UK over the last few years – something that is clearly paying off for Yorkshire holiday locations that have invested in their facilities and stayed relevant to what customers are looking for from a relaxing short break.”
Overall, Hoseasons has seen a 9% increase in the number of people enjoying a UK hot tub holiday over the last 12 months, and a 6% rise in sales of hot tub breaks through travel agents over the same period.
Since 2016, the Hoseasons portfolio has increased the number of its hot tub units by 14%.
Bookings featuring a hot tub rose from 34% to 40% over the same period.
Bookings for 2019 show that the proportion is even higher at 47%, meaning almost half of the company’s UK bookings for next year are for hot tub holidays.
The operator is featuring discounts of up to £100 in its ‘Hot Tub Season’ which runs until December 19.
Agents qualify for a 15% saving on all Hoseasons holidays.
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