A new marketing and PR agency collaboration has launched and is looking to attract key play makers in the travel industry as clients.

Sound is the brainchild of Jo Briody, Jackie Arnott-Raymond, Duncan Collins and Rachel O’Connor, who have spent the last six months creating the collaboration.

The team will offer integrated marketing communications in one united agency set up.

Sound launched this month in a bid to attract clients ahead of the turn of the year.

Briody, a partner for Sound, said: “Sound is focused on giving the client the best and commercially right solution and recommendations, with no hidden agendas.”

Collins, a partner for Sound, said: “Sound will set out to reduce inefficiencies, improve return on investment and increase impact.

“Working apolitically together as one team but representing all channels we can deliver joined up, channel neutral marketing communication solutions and campaigns.”

Arnott-Raymond, a partner for Sound, said: “The team’s work will focus on providing the best client solutions to meet their commercial objectives by working together to drive measurable results.

“Our formula, developed by combining the multi-disciplinary tools available from each business, is designed to significantly improve results and budget effectiveness.”