Back-Roads Touring is to trial ‘taster tours’ in the southeast for travel agents and their clients.
The pilot, over the next two months, is intended for agents to bring along some of their customers for a VIP experience to introduce them to the small group touring brand.
The half-day tours will include afternoon tea at a boutique hotel and a presentation by the operator on its range of itineraries. The operator caters for mature travellers and offers small group and tailormade tours in UK, Europe and Asia, with tour sizes limited to 18 holidaymakers.
UK business development manager Lockie Kerr said: “The buzz word in travel at the moment is ‘experience’ so I wanted to try something different to a typical ‘in store’ event.
“With the advantage of having a number of our premium Mercedes mini coaches and tour leaders based in the UK, we’re able to provide a taste of what it’s like to be on one of our small group tours, while also educating customers on the range of tours available in Asia, Europe and the UK.”
Kerr hopes the move will lead to bookings from these customers through their local travel agent.