Carrier unveils ‘Let it Snow’ campaign

Carrier unveils ‘Let it Snow’ campaign

Tailor-made operator Carrier has launched its winter 2018-19 Luxury Ski & Snow campaign ‘Let it Snow’.

It features a mini brochure with Arctic Circle experiences as well as traditional skiing holidays in Europe, the US and Canada.

Agents can book customers to Zermatt, Switzerland, for a ski trip including the acoustic music festival Zermatt Unplugged in April.

More-serious skiers can head to the Dolomites region of the northern Italian Alps for a ski safari covering 1,200 kilometres of pistes across 12 valleys – meaning no need to ski the same slope twice.

In Canada, customers can take lessons with Olympian skiers or snowboarders. In Verbier, Switzerland, packages include yoga sessions overlooking the snow-covered village.

Carrier has highlighted which resorts are expected to be booked in advance, and has early-booking offers such as room upgrades and free nights.

Managing director Mark Duguid said: “Let it Snow is brimming with inspiration and ideas for the upcoming winter season. We’re confident it will prove a hit with both our direct customer base and our trade partners.”

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