Tui UK & Ireland has promoted Simon Eaton to be head of Ireland for the company.

Eaton, currently commercial director of Crystal Ski Holidays and Tui Lakes & Mountains, takes on the role on September 1.

He is now starting a transition period with Belinda Vazquez, former director of Ireland and ancillaries, following her recent promotion to retail director for Tui UK & Ireland.

Eaton has worked for Tui for almost 14 years. He started as a holiday rep and has worked in various overseas roles in France and commercial roles in the UK. In his most recent role, he has held responsibility for yield, aviation, product, inventory and e-commerce.

He said: “I’m delighted to be appointed as head of Ireland for Tui. I look forward to getting to know and working with the Irish management team, the rest of the business and the wider travel industry to ensure its continued success into the future.”