Travelodge to introduce upgraded ‘Plus’ brand

Travelodge to introduce upgraded ‘Plus’ brand

An upgraded hotel format is to be introduced across the country by budget chain Travelodge, including a 395-room property in the City of London.

Travelodge Plus is designed to meet the needs of “the budget traveller who wants that little bit more style and choice”, the company said.

The hotels will offer a more distinctive choice of rooms and a bar cafe with features for customers to work and relax outside of their rooms, including counter seating with built in USB and laptop power.

Travelodge Plus will initially be added at a cost of more than £10 million at hotels in Brighton, York, Edinburgh, Gatwick, London Waterloo, and at the group’s largest new-build hotel in the City, The Times reported.

Chief executive Peter Gowers said: “Travelodge Plus helps us offer that bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.”

Travelodge operates 564 hotels in the UK, Ireland and Spain. It announced plans at the start of the year for 20 new hotels across the UK.

Gowers added: “The hotel market is following the same path as airlines and retail.

“Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever.

“After investing more than £100 million to upgrade our hotels across the UK, bringing in our ‘premium economy’ SuperRooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers.

“From businesspeople more used to high-end hotels to those just getting away for a quick break, budget hotels now offer a wide range of travel choices to suit everyone.”

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