Start-up FlyLolo is preparing for a summer season of flights from Southampton airport to Skiathos.

A total of 14 flights are planned between July 3 and October 2 operating by a Flybe Embraer 195 regional jet.

Due to the short runway in Skiathos the 118-seat aircraft has to operate with a restricted load of 97 passengers on the weekly service.

But unlike many other flights that have to stop en-route back from the Greek island at Thessaloniki and Kavala, FlyLolo is offering a non-stop flight in both directions.

The operator is looking to increase the number of flights to two a week for summer 2019.

The first flight is 80% sold with, seats left selling at a special price of £129 and £179 for a July 10 departure.

FlyLolo chief executive Paul Dendle said: “We are very excited about the Skiathos flight and based on the great support we have received from local people we are looking forward to a big expansion for summer 2019.”

Southampton airport managing director Neil Garwood said: “We are very proud to have the Skiathos route as part of our busy summer schedule.

“It’s a truly unique opportunity to be able to offer our passengers a direct connection from the UK’s south coast to Greece, and we are looking forward to the launch on July 3.”