Chiara Ravara has been promoted to head of sales and marketing at Ryanair.

She steps up from her previous role as senior sales and marketing manager.

Ravara has for the low-cost carrier for four years, joining from Aviareps in Italy.

She will head Ryanair’s sales and marketing team and activities across 37 countries in Europe and North Africa.

Ryanair marketing operations director Matthias Wenk said: “We are pleased to promote Chiara Ravara to head of sales and marketing as she brings considerable experience and industry knowledge to this key role.”

Ravara added: “These are exciting times for Ryanair as we roll out the latest ‘Always Getting Better’ initiatives including Ryanair Rooms with 10% travel credit, Ryanair Transfers, reduced checked-in bag fees and our punctuality promise.”