CroisiEurope’s decision to waive the single supplement on all 2018 departures is a way “to satisfy demand” from solo travellers, according the line’s UK sales chief.

The French-based line’s offer is valid on all 2018 cruises booked before June 30 apart from its New Year sailings.

CroisiEurope has never run an offer of this scale before.

UK sales director John Fair said the line had received “a spike in interest” in the UK and other markets from single travellers, who often pay a premium fare, or ‘single supplement’, for sailing alone.

“We have seen an increase in interest in the UK and other markets,” he said, adding that it varied from cruise to cruise how popular the sailings were with solo passengers.

Fair said CroisiEurope would look at reintroducing the offer if it was successful but said it “would not become a permanent feature”.

“I think it is just another innovative way of selling river cruise,” said Fair. “It is important that we have whole array of marketing initiatives.

“This is a way to satisfy demand.”

CroisiEurope has “no limit” on the number of cabins solo travellers can book on its ships, Fair added.