Late snow helped all-inclusive resort operator Club Med record a surge in its winter 2017/18 bookings of 26% against the previous year.
Its data also shows 2017/18 bookings up 39% against winter 2015/16
Total ski bookings this year are up 71% against 2017 and online bookings are up 127% year-on-year.
Club Med said it expected the trend to continue until the end of the season as “unexpected snowfall in the UK has arguably given Brits a great taste of the slopes”.
French destinations have appeared popular among British skiers with Tignes bookings up 30% as the season’s best seller while Val d’Isere and Val Thorens bookings are up 15% and 10% YoY respectively.
Club Med’s new flagship resort, Grand Massif Samoens, is in its top five performing ski resorts of the year and Italian resort, Pagelato, has seen bookings up 21% since last year.
Family bookings at Club Med ski resorts are also up 25% since last year.
Estelle Giraudeau, managing director, Club Med UK and Scandinavia, said: “Our customers see the value in all-inclusive ski holidays where everything is included and paid for upfront. Therefore, we continue to be extremely proud of our unique all-inclusive ski offering and our year-on-year results continue to show how our clients value the exclusive experience we provide on the slopes during the winter season.”
Club Med has committed to opening one new resort in the French Alps every year until 2021 with four trident Les Arcs Panorama due to open in time for next season and already taking bookings.
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