Darren Neylon has been named as chief executive of the Ski Club of Great Britain.
He brings finance, tourism and retail sector experience to the role following positions at Coopers & Lybrand, Macquarie Bank (Australia), NM Rothschild, SuperBreak and The Original Tour.
He is a keen skier and former board member for British Cycling’s Yorkshire division, and a member of the Institute of Sport Management.
His appointment follows an “extensive and robust” five-month recruitment and selection process, led by Warren Partners.
Neylon starts with the Ski Club in its new office in Wimbledon on March 13.
Ski Club chairman Malcolm Bentley said: “We are delighted to have Darren joining the Ski Club after a successful search that offered high calibre candidates.
“We wish the club to be ambitious in mapping out and following a medium-term development plan and Darren’s appointment is fundamental to achieving this at a potentially exciting time for the club to widen its appeal to a great range of skiers and snowboarders, whilst remaining true to our heritage and loyal members.”
Neylon said: “I’m keen to apply my corporate finance, e-commerce and sports management experience to the benefit of the club, including a focus on the value proposition behind membership, the expansion of the club’s commercial activities, the enhancement of grass roots participation activities in the domestic scene, and the sustainability of the club’s marvellous legacy.”
Neylon replaces Frank McCusker who died of a sudden heart attack while on a cycling trip in June 2017.
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