Newcastle International Airport has launched its first ever TV advert as part of a multimedia marketing campaign to promote its key selling points to regional flyers.
It is targeting 3.5 million potential passengers from the north east, as well as a wider area stretching up to the Scottish Borders, down to Yorkshire and across to Cumbria.
The ‘That’s why I fly from Newcastle’ campaign says the airport has “friendly staff, low queuing times, punctual flights and multitude of exciting destinations” in the advert, to be run via radio, print, outdoor and digital advertising as well as social media.
Newcastle Airport’s first TV advert, which debuted on Border TV on Boxing Day shows holidaymakers enjoying themselves on a variety of different trips while the voiceover, in a local accent, talks through the airport’s selling points during the 30-second clip.
Nick Jones, chief executive at Newcastle International Airport said: “The campaign showcases our unique personality as the north east’s largest airport, the fantastic services we offer and the wide variety of great destinations passengers can fly to and I’m incredibly proud of it.
“As the airport continues to grow, and passengers continue to travel here from further afield, it’s vital that our messaging is delivered right across the wider catchment area, which is where our brilliant advert on Border TV and our advertising activities across Yorkshire come in to play. This really has been a brilliant campaign to launch.”
The campaign will run until the end of March.