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Super Break appoints Chris Cundall as head of trade relations

Super Break has promoted Chris Cundall to its new role of head of trade relations.

The appointment follows the departure of key account manager Claire Dutton, who left to join Shearings in September.

Cundall has worked for Super Break for 22 years, with seven years as a sales executive on the road visiting agents and six years in a trade sales development role at the operator. His most recent role before his promotion was head of partnerships.

He will work side by side with national sales manager Graham Balmforth and the sales team to continue to maintain relationships with the multiples. The role will also include responsibility for trade marketing, the office sales support team, brochures and social media.

Graham Balmforth, national sales manager at Super Break said: “Chris will be responsible for supporting the multiples and will look to identify new initiatives so that Super Break can continue to support trade partners with new products, promotions and marketing ideas to drive sales. He has worked in many departments within the business and his understanding of the travel trade and agents’ needs and wants will be invaluable in this role.”

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