The loss of direct flights from the UK to Eilat with the collapse of Monarch has prompted the the Israel Ministry of Tourism to invite tenders from airlines to re-establish the route.
The ministry will reimburse the successful operator for every passenger flying to Ovda airport near Eilat, on flights approved to the sum of €45.
The ministry’s reimbursement for flights for a single airline from one city will be limited to 75 rotations during the year.
The ministry will consider proposals from flight operators until October 14 in an attempt to attract business this winter.
Israel Government Tourist Office director Sharon Bershadsky said: “We were sorry to learn of Monarch’s administration and our sympathies are with passengers who have travelled or are planning to travel to Israel with the airline.
“Eilat’s economy relies heavily on tourism from the UK, and we hope that flight operators will continue to help us showcase what a beautiful destination it is.”