Leading travel marketing agency Accord has signed up as an associate member of the Association of Touring and Adventure Suppliers.
Accord works with a wide range of cruise lines, tour operators, online travel brands, domestic and international tourist boards, hotels and resort groups, and becomes an associate alongside the 27 supplier members of Atas.
Sally Winfield, chief executive, said: “We are absolutely delighted to become a member of Atas and are committed to supporting this vibrant and ever-evolving sector.
“At Accord, we have a proven track record of working with and delivering innovative campaigns for adventure and touring travel companies – many of whom are also Atas members.
“We are excited about the fantastic opportunities this collaboration will bring and are looking forward to attending the first Atas Conference this month.”
Atas launched in April, with the aim of raising trade awareness and driving sales within the touring and adventure sector.
The association currently has 26 core supplier members, and will hold its inaugural conference in Birmingham on October 18.
Find out more about Accord here.
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