A new customised technology platform for Unique Caribbean Holidays – the UK tour operator for Sandals and Beaches Resorts – has been supplied by Traveltek.
The deal is seen as marking a major milestone in the firm’s strategy to corner the niche tour operator sector.
Trade bookings are claimed to have risen by 10% year-on-year since the implementation of the system for the all-inclusive specialist.
At the same time, agent web bookings as a total of trade business have increased from 10% to 30%.
Traveltek global sales director Peter Whittle said: “We continue to witness leading niche tour operators such as Unique Caribbean Holidays migrate to our platform because we provide a one-stop shop for their unique, multi-faceted requirements.
“Our platform handles the contracts, availability and pricing for products including hotel, flight, transfers and events, providing established tour operators and savvy travel agents with the opportunity to sell them as individual components or complete packages, combined with other third-party products.
“At the same time, Traveltek plugs into more independent travel agency desktops than any other technology provider.”
The Unique Caribbean Holidays tour operating platform was built according to a complex brief.
One of the main ambitions realised by the implementation was to grow the firm’s travel trade sales.
This was aided by the significant number of independent agents and chains that use Traveltek’s iSell reservation system, including Hays Travel, Barrhead Travel, Dawson & Sanderson, Global Travel Group, Freedom Travel Group and The Midcounties Co-operative.
Unique Caribbean Holidays managing director Karl Thompson said: “The Traveltek platform has been built exactly to our brief and has transformed our business in a very short timeframe.
“Since its implementation two months ago, we have completed a highly-successful campaign that has exceeded expectations, driving more bookings through the travel trade.
“Traveltek has played a major role in helping us achieve our business goals and set us on the right path for future growth in 2017 and beyond.”
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