Guests at easyHotel’s Old Street property in London can pay an extra £1 per night for a fake view of the capital’s skyline.
The chain is trialling the concept to highlight how it can offer rooms from £19.99 while some expensive London hotel rooms with scenic views can cost up to £10,000 per night.
The fake ‘views’ are pictures mounted on a board and attached to the wall with temporary adhesive strips.
For £1, guests can ask at reception to ‘upgrade’, choosing a view of the London cityscape with Tower Bridge or Buckingham Palace.
Jorge Rodriguez, easyHotel marketing manager, said: “Many London hotels charge rates as high as £10,000 for a premium view from a room.
“Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself?
“The real experience of the capital is the experience on the streets, in the museums, restaurants and shops – not staring out of window.”
If successful, the concept will be extended to other easyHotel properties.
Manchester is the group’s latest ‘new look’ hotel and follows openings earlier this year in Brussels, Amsterdam Arena, Zaandam and Birmingham.
The next phase of openings will include Liverpool, Lisbon, Belfast and Barcelona in the coming months.
EasyHotel owns five hotels, with a total of 590 rooms, and it has a further 20 franchised hotels with 1,750 rooms across the UK, Europe and Dubai.
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