The boss of travel digital marketing specialist Clicky is to focus on how millennials book their holidays at next week’s Global Travel Group conference.
Oli Yeates has been added as the latest headline speaker for the event to be held at La Manga Club in Mercia, Spain on May 22-24.
He will highlight the vital role that imagery plays in the holiday booking process for millennials.
A major part of this is the growth in demand for travel first viewed on social media channels, such as Instagram and Snapchat.
He will also look at the vital ‘money shot’ aspect of millennial holidays and how companies need to ensure the ‘instagramabilty’ of their destination to tap into this market.
Clicky’s clients include Elegant Resorts, Darwin Escapes, Sykes Cottages, Toad Hall Cottages, Your Travel and Carden Park Golf Resort & Spa.
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