Hotelbeds acquires GTA from Kuoni

Hotelbeds acquires GTA from Kuoni

Business to business travel distributor GTA is being taken over by Hotelbeds Group.

Swiss travel group Kuoni will retain a “significant minority stake” in the combined business following the GTA disposal.

No financial details of the transaction were disclosed.

The GTA deal comes just two months after Hotelbeds agreed to take over US-based Tourico Holidays.

Acquiring GTA, which will also join Hotelbeds’ bedbank business unit, further strengthens the company’s global B2B accommodation reach.

Hotelbeds executive chairman, Joan Vilà, said: “It gives me great pleasure to announce that GTA will be joining Hotelbeds Group.

“This deal brings another great bedbank to the Hotelbeds Group family, following the announcement in February that Tourico Holidays will also be integrating with us.

“Both of these important deals clearly underline our steadfast commitment to accelerate the growth of our business both organically and via merger and acquisition activity.

“GTA is a very successful B2B travel distributor with a proven track-record providing hotels, transfers, and activities to the world’s travel trade including intermediaries, online travel agencies and travel agency retailers.

“Like Hotelbeds Group, it directly contracts an outstanding global portfolio of hotel and travel ancillary products that it connects and distributes via API integration or online booking platform.

“GTA’s global footprint and in particular its well-developed presence in the fast growing Asia-Pacific and Middle East markets is closely aligned to Hotelbeds Group’s growth strategy.”

GTA chief executive, Ivan Walter, added: “We are excited by the opportunity that combining forces with Hotelbeds Group brings.

“Our history and proven track record speak for themselves, and by coming together with Hotelbeds Group we can bring together a wealth of experience, commitment and a clear strategic focus on the B2B sector.

“We believe that today’s news is a milestone for the industry, and great news for our respective suppliers and customers.”

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