Silversea has appointed Erin Johnson as head of marketing, UK and Ireland.
Johnson joins Silversea from Carnival Cruise Lines UK and Ireland where she held numerous senior roles over 15 years, including marketing and sales manager.
Based within Silversea’s London office, Johnson will oversee the brand’s messaging and positioning to both consumer and trade audiences.
Her appointment comes ahead of the launch of new flagship Silver Muse in April and the renovation of Silver Cloud .
Silversea managing director, UK & Ireland Lisa McAuley, said: “With over 15 years’ experience in the cruising industry, we are very proud to be welcoming Erin and her wealth of knowledge and expertise to Silversea.
“This latest appointment further strengthens our top team within the all-important UK and Irish market in what promises to be a very busy year for the company.”
Speaking ahead of her new appointment, Erin added: “I am delighted to be joining Silversea at such an exciting time. With Silver Muse launching in just a few weeks, the transition of Silver Cloud to the expedition fleet later this year, and a host of new developments at sea and on land, I am looking forward to further raising awareness of the award-winning Silversea product to consumers and the trade.”
Johnson will begin her new role on March 20.
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