AccorHotels is to establish the Novotel brand at a new hotel at Stansted.
The 239-room property is due to open in the summer operating under a franchise agreement with operator Arora Hotels.
This will be AccorHotels’ third partnership with Arora Hotels, which also operates Sofitel London Gatwick and Sofitel London Heathrow.
Two other Novotels are also due to open in the UK – a flagship hotel at Canary Wharf, London, and Novotel London Heathrow Bath Road.
Novotel currently has 33 hotels in the UK, which will have increased to 36 by summer 2017.
AccorHotels UK & Ireland managing director Thomas Dubaere said: “The Novotel network in the UK is showing strong growth, with this signing complementing two more important openings for the brand in the coming months.
“We are seeking further growth and our development team is actively seeking new opportunities to add to our portfolio across our brands, particularly in the economy and midscale segments.”
Arora Group founder and chairman Surinder Arora said: “AccorHotels is a highly prestigious international hotel group, whom we are proud to partner with on a number of our hotels, across a range of key business hubs in the UK.
“For this Stansted airport hotel, we are delighted to be introducing AccorHotels’ Novotel brand, as an appealing destination for both business and leisure travellers in this accessible location.”
Meanwhile, loyalty scheme members of AccorHotels and Qatar Airways are to be offered more mutual benefits through a new tie-in.
The partnership covers users of Le Club AccorHotels and Qatar Airways’ Privilege Club.
The airline’s Privilege Club can now convert their Qmiles into Le Club AccorHotels points at the conversion rate of 4,500 Qmiles for 1,000 hotel points.
This will allow them to purchase free nights and discounts on future stays in more than 3,400 hotels plus access to multiple rewards offered by the Le Club AccorHotels loyalty programme.
The more than 30 million Le Club AccorHotels members who have accumulated 2,000 points can convert them into Qmiles and access a network of 150 destinations.
Privilege Club members can convert their Qmiles to Le Club AccorHotels points.
The Gulf carrier’s vice president, customer loyalty and Relationship management Ian Di Tullio said: “This partnership will provide a rewarding travel experience to our members by offering them even more options to earn and redeem their Qmiles at some of the best hotels and resorts worldwide.”
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