Justin Stanton has been promoted to the role of sales and marketing director for Fred Olsen Cruise Lines.
Head of marketing since 2012, Stanton now takes responsibility for sales, managed by head of sales Neil Herbert, PR and marketing.
The role will concentrate on enhancing and further developing the cruise line’s relationships with trade partners, while ensuring that marketing and PR activity continues to drive sales to travel agents, who deliver the majority of bookings.
Stanton joined Fred Olsen in 2006 as marketing services manager, primarily responsible for production of brochures and brand advertising.
He previously worked for eight years at Tapestry Holidays, including as head of marketing.
Stanton said: “I am very pleased to have the opportunity to further develop Fred Olsen’s position as a leader in smaller-ship cruising.
“We have excellent brand awareness, a superb product – which our guests love – and fantastic support from our trade partners, who are vital to our business.
“Having worked at Fred Olsen for ten years, I look forward to supporting the team in the future development of the company.”
Managing director Mike Rodwell added: “This appointment will further strengthen our management team, and is part of the important restructuring that has been taking place over the last few months.
“Justin’s main objectives will be to continue to refine our marketing output, and to build on the strong relationships that we have with our travel trade partners, who produce the bulk of our bookings.
“We have a strong and dynamic senior team in place, who are committed to ensuring that our cruises engage and delight our guests for many years to come.”
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