APT marks 90 years of history and 35 years in the UK

APT marks 90 years of history and 35 years in the UK

APT is gearing up to celebrate two anniversaries as it celebrates 90 years of history and 35 years since coming to the UK.

The premium river cruise specialist released a photo from 1982 showing staff at the opening of its first UK office, in Australia House, London House.

APT regional manager for UK & Europe, Melissa Hackney said 2017 would mark the company’s evolution with events and incentives for agents.

“Agents have been key to our company’s success since the very beginning,” Hackney said.

“We are still putting the finishing touches on our plans for this anniversary year but it will absolutely be another year in our history where we work with our agent partners and listen to what our customers want.

“90 years ago our owner’s father started the company with bus tours by listening to what customers needed during a tram strike.

“We continue to listen to our customers now and innovate within travel especially with our river cruising which just keeps growing.”

Until January 31, agents who book selected APT Luxury river cruises will secure a £50 voucher and those who book select APT Premium river cruises will receive a £25 voucher.

Other incentives throughout the year are yet to be announced.

APT began in 1917 when a 24-year-old mechanic, named Bill McGeary turned a truck into a bus during a Melbourne tram strike.

In 1964 McGeary’s son Geoff McGeary took over the business developing its offerings of camping trips and escorted bus tours in Australia.

McGeary opened APT’s UK office in 1982, offering APT a base in Europe as demand for holidays in Australia and New Zealand grew.

From 2009 river cruising was introduced to the company’s remit and in 2016 they launched two of their own ships.

Reflecting on the milestone, APT owner and founder Geoff McGeary said that he felt it was important to share the celebration with those that had helped the business to be where it is today.

“We wouldn’t be anywhere if it wasn’t for our wonderful guests and loyal partners who have continued to support us through the years,” he said


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