Agents will be offered the chance to win a cruise every week during the wave peak booking period in a P&O Cruises promotion.
The ‘Thank Shine it’s Friday’ incentive runs until March 1 with a different cruise to be won each week, ranging from the Caribbean to the Norwegian fjords.
Cruise prizes will be announced across weekly emails, the Shine Rewards Club, as well as on Facebook and Instagram.
Agents can enter by making any select price booking during wave, with no limit on the number of entries made.
All bookings from this week can be entered with the first winner being announced on January 7.
Following each week, the entries agents have made will be rolled over to the next week.
Bonus reward points are also available through a ‘learn and earn’ wave webinar via the Shine Rewards Club website.
The trade activity comes as the line introduces the second in a series of new TV adverts from Christmas Day and sponsors Channel 4 adventure programmes.