PR company Finn Partners has boosted its trade representation reach in a new deal.
Talking Stick Global, established 16 years ago by Marc Reading to initially specialise in representing clients in Africa, has joined the organisation.
The company’s portfolio now also represents clients in Europe, Arabia, India and Australia.
Joining the Finn Partners team as a partner is Talking Stick Global managing director David Reading, who also sits on the board of the African Travel and Tourism Association.
Founder and business development director Marc Reading will join the agency as director of representation.
Both report to newly-appointed Finn senior partner Chris Woodbridge-Cox.
Finn Partners managing partner and global travel practice leader Debbie Flynn said: “Since launching our representation division 21 years ago with the Jordan Tourism Board we have expanded our destination representation portfolio to include Belize, Dominica, St Helena, Washington DC and Abu Dhabi.
“I am excited to now be able to bring hotel and DMC expertise and contacts to the market and such a superb collection of luxury clients.
“We are ambitious to grow our representation offering globally as more destinations and hotels look to expand their routes to market and profile with the top buyers.”
Marc Reading said: “Joining Finn Partners owes a lot to our clients, as they ultimately gave us the green light to go ahead.
“They are as excited as we are to be a part of this world-class agency and mutually grow our businesses.”