News

Saga plans range of cultural tours for ‘serious enthusiasts’

Pictured: Royal Academy of Music by Adam Scott

Over-50s specialist Saga will launch a range cultural tours and cruises, which it says will be “designed for the serious enthusiast”.

The ‘Cultural Odyssey’ tours will be accompanied by an expert lecturer who will share their specialist knowledge on themes such as art, astronomy, ballet, history and music.

The holidays will include lectures, performances and visits, some of which will feature backstage access and private viewings.

The programme launches with a new partnership between Saga and the Royal Academy of Music, which is about to celebrate its bicentenary.

The tours and river cruises will feature Academy students, who will perform exclusively for Saga customers.

A Royal Academy of Music river cruise will feature in the 2022 river cruise programme, which launches on April 6, and the full launch will be in May.

Chris Simmonds, Saga Holidays’ chief executive, said: “Our new range of Cultural Odyssey tours will offer those with serious interests a holiday of a lifetime.

“We are delighted to partner with the Royal Academy of Music, with which we will work in delivering exceptional programmes with serious musical content.

“We are also working behind the scenes on a number of other partnerships for this new range of holidays which we will announce in due course.”

Jonathan Freeman-Attwood, principal of the Royal Academy of Music, said: “What is more thrilling than hearing a remarkably talented young person perform with real expertise and conviction? We want to share such experiences with the Saga community.”

Saga’s Cultural Odyssey Tours brochure will launch in the coming months and the holidays will commence in 2022.

Saga announced last month that it will be mandatory for all customers to be fully vaccinated before travelling with the company.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.