Premier Holidays is to run a ‘Friday Feeling’ trade campaign during peaks, with prizes on offer for agents including short breaks to Toronto and Jersey.
The operator will give away prizes each Friday, starting on January 14 and ending on February 25.
Agents making Premier Holidays bookings during the qualifying period will be automatically entered into the weekly draw, with an entry for each booking made.
The incentive is part of a peaks marketing campaign which also includes tactical offers, window posters, flyers and daily offers for use on social media.
Premier will also still continue its ongoing trade incentive which offers agents up to £150 in One4All vouchers for each booking made.